| Tuesday, June 17th |
| 7:00-8:00am - Morning Yoga |
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9:00-4:30pm - LOHAS Insight Tours
A unique behind the scenes experience of local LOHAS businesses.
Locations visited: Celestial Seasonings Tea Factory, Pangea Organics, Thirds Street Chai, Organic Orbit, Pharmaca, Shambala Center, Pearl St. Mall Stores more info |
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| Wednesday, June 18th |
| 7:00-8:00am - Morning Yoga |
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9:00-4:00pm - LOHAS Insight Tours
A unique behind the scenes experience of local LOHAS businesses.
Locations visited: Whole Foods Market, Whole Pets, Café of Life, REI, Eco-cycle, Naropa more info |
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2:00-4:00pm - LOHAS In Action Workshop - more info
Provided by the Natural Marketing Insitute |
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4:00-6:00pm - Authentic Leadership: Challenges and Opportunities for Socially Responsible Entrepreneurs
Kick off the conference and meet other participants in a dynamic dialogue with Tami Simon from Sounds True and Priya Haji from World of Good. They will share stories about how their companies got started, the challenges they have faced, and future trends impacting socially responsible entrepreneurs. Come and learn from these successful entrepreneurs and meet others in a friendly and energetic atmosphere. |
Susan Skjei - Founder, Authentic Leadership Program, Naropa
Tami Simon - Founder, Sounds True
Priya Haji - Founder, World Of Good
(Janine Underhill - Creative Illustrator, Idea 360) |
Location: Marpa Center Campus (65th & Arapahoe)
Bus transportation from St. Julien provided between 3-4:00pm |
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| 8:00-10:00pm - “Life’s Better With Chocolate” Welcome Reception |
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| Thursday June,19th |
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7:00-8:00am - Morning Yoga
Instructor - Rodney Yee
Presented by Gaiam |
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| 8:00-9:00am - Continental Breakfast |
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| 9:00-9:30am - Opening Remarks |
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10:00-7:30pm - Exhibit space open
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| 9:30-10:30am - How Great Companies Get Their Mojo From Maslowx |
| Chip Conley - Founder & CEO, Joie de Vivre Hospitality |
| Chip Conley will explore the theory from his new book, PEAK, illustrating how to actualize human potential by creating peak experiences for three key business relationships: Employees living up to their full potential in the workplace; Customers feeling the potential bliss associated with having their unrecognized needs met; Investors feeling fulfilled by seeing the potential of their capital leveraged. Using real world examples of companies that consciously and unconsciously apply PEAK theory to their success, Chip will discuss how you can turn your business into a peak performer. |
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| 10:30-11:30am - LOHAS Market & Consumer Trends: The Green Tide is Rising |
Steve French - Managing Partner, Natural Marketing Institute
Gwynne Rogers - LOHAS Business Director, Natural Marketing Institute |
| The revolution that many companies spurred over a decade ago at the first LOHAS Forum is now one of the hottest trends in today’s marketplace and is being embraced across the globe. Industries that were once thought to be antithetical to green now understand that it will be difficult to ignore sustainability. To understand the potential of the LOHAS market and consumer, NMI will present new research from its LOHAS Consumer Trends Database™. NMI will summarize the latest trends, market sizing, consumer insight, the consumer segments best aligned for future growth, and much more. Explore new, breakthrough ways in which you can reach consumers, apply strategic marketing approaches, and determine the impact of CSR on consumer behavior. And best of all, discover how you can leverage LOHAS trends into your business strategy to become part of this revolution. |
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| 11:30-11:45am - Interactive Exercise |
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| 11:45-12:45pm - Minding Your Businessx |
| Horst Rechelbacher- Founder, Intelligent Nutrients & Aveda |
| With more and more consumers citing green practices as an important factor in their shopping experience, businesses must learn to adapt by increasing their sustainability. Rechelbacher contends that only environmentally sound businesses will advance into the next century, and describes the ways in which any business can, and must, improve its relationship to the natural world. |
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| 12:45-2:00pm - Lunch |
xxxxxxxxxxxxxxxxxSponsor Speaker Lunch (By Invitation)
xxxxxxxxxxxxxxxxxPresented by Hess Natur
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| 2:00-3:00pm - Sponsored Speaking Sessions |
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Be a Part of the New Green Conversation; Meet the Talent and Execs of Planet Green
Presented by Planet Green
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Eileen O’Neill - President and General Manager, Planet Green Network
Summer Rayne Oakes - Model and Activist
Graham Hill - Founder, TreeHugger.com & VP Interactive Media, Planet Green
Discuss with our authoritative and diverse group of personalities who share a passion for the planet, the innovative ways to engage people of all ages and backgrounds through content that’s entertaining, relevant and accessible through multiple platforms, including the Planet Green Channel, PlanetGreen.com and TreeHugger.com. We are about motivating people to take an active role in a new conversation about the future of our planet -- so be a part of the conversation. x
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Partnering with Gaiam to generate revenue for your LOHAS business
Presented by Gaiam
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Chris Fisher - Director of Corporate Stewardship, Gaiam
Arielle Ford - VP Affiliate Marketing, Gaiam
Join the team from Gaiam as we present our model for online sales through affiliate partnerships. Learn how your LOHAS business can benefit from this new model. We will have representatives from Gaiam.com, Spiritual Cinema Circle, Earth Cinema Circle, Gaiam Yoga Club with Rodney Yee and Colleen Saidman, and other online properties. We will have a short presentation followed by an extended Q&A session and open discussion where businesses can speak one-on-one with our affiliate program directors.
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Creating a sustainable brand for a lifestyle product: Playa Viva
Presented by Playa Viva
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David Miller - Ph.D. LEED AP, Project Manager, Playa Viva
Denise Ryan - VP Marketing,Playa Viva
Marketing a resort is often referred to as selling a lifestyle. How do you
create a brand around a product that is currently under development?
How do you market this lifestyle product to the LOHAS community? Join David
Miller and Denise Ryan as they share their experience in evolving Playa Viva
sustainable resort and resident community. We'll cover specific marketing
strategies to the LOHAS community that have successfully leveraged the
internet, social networking and strategic partnerships for Playa Viva.
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3:15-4:15pm Breakout Sessions
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Conscious Money
Steve Schueth - President, First Affirmative Financial Network (moderator)
Bob Helmuth - Vice President, PAX World Funds
Jacquie Dunne - Founder, Entrepreneurs Without Borders |
| Money is the life blood of the global economy. The future that our children and grandchildren will inherit is being formed now by the way we spend and invest. Do you ever stop to think about how your money causes ripple effects throughout society? This session is designed to help you connect the dots between your values and your money, and show you how you can make a difference. In the meantime, think about the Cree Indian Proverb: Only when the last tree has died, the last river poisoned, and the last fish caught will we realize we cannot eat money. |
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Values Based Marketing Workshop
Eric Friedenwald-Fishman - Founder, Metropolitan Group |
| Marketing That Matters: effective marketing of combined value & values proposition Marketing to values driven customers demands focusing on what drives customer decisions, taking authentic action, questioning conventional wisdom and communicating to hearts and minds. Join creative director Eric Friedenwald-Fishman for a presentation of winning practices and a case study workshop that will help you harness marketing to profit your business and change the world. Eric leads Metropolitan Group a national pioneer in strategic and social marketing for leading socially responsible and social purpose brands. |
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The True Value of Organic
Steve Hoffman - Director, Organic Center (moderator)
Michelle Goolsby - EVP of Development, Sustainability and Corporate Affairs, Dean Foods
Tim Larsen - Sr. International Marketing Specialist, US Dept. of Agriculture
Joan Boykin - President, Boykin Marketing, Public Relations & Coaching |
| The organic food and farming movement have definitely hit the big time. Nowadays, citizens can find organic foods not only in independent natural foods stores and local farmers markets, but also in mainstream supermarkets, and in numerous restaurants across the country. Driving this phenomenon has been soaring consumer demand. Sales of organic products have been growing at more than 20% a year and 2008 sales are expected to top $18 billion. For most people, the reason to choose organic is simple: We want food that is better for us and for the environment. This workshop will explore organic market opportunities and trends, and present the latest scientific research findings behind the benefits of organic food and farming. |
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| 4:15-4:30pm - Networking Break |
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4:30-5:30pm Breakout Sessions
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What Constitutes a Green Spa?
Mary Bemis - Editor, Organic Spa Magazine (moderator)
Michael Stusser - Founder, Green Spa Network
Mary Elizabeth Gifford - Board Member, New York Spa Association
Clodagh - Founder, Clodagh Designs |
| There is a growing interest in the spa and wellness industries to reconnect with ecology and spirit. But how does one do it successfully in today's definition of spa? Learn from spa experts about how greening is working into all facets of spa, ranging from operations, products, design and community development. Learn the connection between LOHAS and the spa world and its tremendous growth potential. |
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How to Create a Successful Nonprofit Partnership
Rob Lederer - Founder, Management Resources (moderator)
Ellen Feeney - VP of Responsible Livelihood, WhiteWave
Eric Friedenwald-Fishman - Founder, Metropolitan Group
Patrick Nye- Director, Bonneville Environmental Foundation |
| LOHAS consumers are looking for corporate credibility and nonprofit partnerships provide a way to demonstrate stewardship. But it is not that simple as there are responsibilities in being responsible. Learn from panelists how to identify the correct corporate or nonprofit partner that will provide maximum benefit for you. Learn what a successful partnership entails and how to improve your current partnerships. |
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The Beginning is REALLY Here! or, How to truly differentiate your company in the Sustainability Era
Dixon de Lena- Co Founder, Integral Partnerships |
| Is your company part of the emerging effort to create a new civilization based on virtue, economic equality, and yes, even love, or are you selling greener products than the other guys? If you answered Yes to both then join this lively discussion on the wisdom of moving beyond the “Buy this ---- and together we’ll Save the Earth” – a mantra loaded with dread and survival – to a vision so compelling it’s sure to engage the creativity of both your customers and employees. In this era of “Big Business Goes Green”, the next competitive advantage for your company is to clearly move outside the paradigm of merely “doing business to do good”. |
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| 5:30-7:30pm - Reception and Exhibit Fair |
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| Friday, June 20th |
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7:00-8:00am - Morning Exercise
Instructor - Katy Santiago
Presented by Gaiam |
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| 8:00-9:00am - Continental Breakfast |
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10:00-3:00pm Exhibit space open
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9:15-10:15am - The Young & Restless; The NexGen of LOHAS Leaders
Bianca Alexander - Exec. Producer & Co-Host, Conscious Living TV (moderator)
Joshua Onysko - CEO & Founder, Pangea Organics
Zhena Muzyka - CEO & Founder, Zhena's Gypsy Tea
Max Simon - Founder, Chief Enlightenment Officer, The selfcentered Tour |
| A dialogue with some of the up and coming leaders of the LOHAS movement as they are passed the torch for forging new ground in the new economic landscape. Hear their stories of how they have become involved at such a young age (all started or are still under 30), what motivates them to continue and what opportunities do they see in the market. From trash to tea to suds to media; all have some intriguing insights and inspiration. |
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10:15-10:30am - A Budding Success Story: Busy Bees Making Life Sweet
Molly & Carly Houlahan - Co-Founders, Hives save Lives |
| The inspirational story of Molly and Carly, ages 16 and 14, who launched “Hives for Lives” four years ago after their grandfather died of throat cancer. After this loss, Molly and Carly decided they wanted to honor his memory by raising money to find a cure. Instead of pursuing the typical lemonade stand or garage sale, the girls set out to create a sustainable, scalable business whose on-going profits would be donated to finding a cure for cancer. Molly and Carly, co-CEOs of the business harvest honey from hives at the end of the summer, and then spin, filter, bottle, and label it by hand. The girls have donated over $45,000 towards a cure to date and are now in all Whole Foods Markets in the Mid-Atlantic. In addition to attending to the business, Molly runs a Hives for Lives Young Business Leaders Club at her school. These girls are way ahead of thier time. |
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10:30-11:30am - The Future of Green Media
Bryan Welch - Publisher and Editorial Director, Ogden Publications
Simran Sethi - Sustainability Journalist & Professor of Journalism, University of Kansas |
| The explosion of green stories in media has brought forth new awareness of environmental issues. How do media balance urgency and inspiration? Who are the leaders in this field? What stories are told and what gets obscured? Hear insights from two media experts as they hold an open conversation on media's role in enhancing and hindering LOHAS market expansion. |
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11:30-12:30pm - A Discussion with Whole Foods and Wal Mart x
Simran Sethi - Sustainability Journalist & Prof. of Journalism, University of Kansas
Rand Waddoups - Senior. Director of Corporate Responsibility, Wal-Mart
Michael Besancon - South West Regional President, Whole Foods Market |
| The two big boy companies discuss with sustainability journalist Simran Sethi how they are tackling sustainability in their organizations and providing sustainable options for their customers. Hear their stories of origination and involvement with sustainability, outlooks on sustainable food systems in the context of the current food crisis, and their positions on access to local and organic products. Although the points of entry into the LOHAS market are different for each, both are significant influencers on the LOHAS market. Hear what the driving forces are that push them for continual transformation. |
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12:30-2:00pm - Organic Box Lunch |
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2:00-3:00pm - Breakout Sessions
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Natural Solutions to Wellness
Sara Snow - TV Host & Green Living Expert, Living Fresh (moderator)
Mark Wuttke - Principal, Wuttke Group
Horst Rechelbacher - Founder, Intelligent Nutrients & Aveda
Jo Ann Issenman- Category Manager, Skincare & Beauty, Pharmaca |
| There is an increasing awareness of questionable ingredients in beauty care and the demand for natural and organic options, but who is providing solutions? Learn insights from veteran experts who have been involved for decades on how to demonstrate you are an authentic company. Hear methods from a product, and store perspective that provide innovative ways to gain and maintain market position this emerging LOHAS sector. |
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Fair Trade/Sustainable Sourcing
Denise Hamler - Cofounder, Co-Op America (moderator)
Wolf Ludge - CEO, Hess Natur
Rick Peyser - Director of Social Advocacy and Coffee Community Outreach, Green Mountain Coffee Roasters
Wayne Zink - CEO, Endangered Species Chocolate |
| One of the fasted growing segmentst of LOHAS consumer interest is in fair trade and ethical sourcing of products. What are the hurdles that companies face when operating fair trade? Can the supply keep up with the demand? What is on the horizon? Hear from three companies that have been practicing this for years and what their experience has taught them. |
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Raising Capital for Your Business
Woody Tasch - Director, Investor's Circle (moderator)
Barney Feinblum - Managing Director, Greenmont Capital Partners |
| Whether you've been in business one week or ten years, an infusion of funds is always welcome. But what type of financing is best for your business in a LOHAS way? There are so many factors to consider--from the stage of your business to how much it'll cost to get the money--that just choosing a path to follow can be overwhelming. This discussion is designed to help you understand opportunities and dangers of raising capital and tips on how to present yourself properly to investors. |
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3:15-4:145pm - Breakout Sessions
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Green Steps in the Outdoor industry
Ann Obenchain - Vice President of Marketing, Outdoor Industry Association
Rob BonDurant - Vice President of Marketing, Patagonia
Matt Hamilton - Sustainability Manager, Aspen Ski Company |
| For decades the outdoor industry and the sustainability movement have been walking parallel. The outdoor enthusiast has become more aware of LOHAS options as they relate to active lifestyles. Hear from industry exerts about what inititatives they are doing in all aspects of the outdoor industry; from supply chain to product ingredients to eco-travel. Learn about some of the innovative occurrences that have pitched camps and are successfully climbing the challenging terrain to reach the peak of sustainability. |
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Awakening Consciousness: The Invisible Shift
Peter Russell - Author, The Global Brain |
| Behind the shift in values that lies the heart of LOHAS, is a steadily growing interest in consciousness itself. People from all walks of life are exploring their own inner worlds, seeking the inner peace, freedom, compassion, and wisdom that underlie the world's many spiritual traditions. The essence of this awakening is a letting go of outdated mindsets about how to find satisfaction and fulfillment, the choice to look at the world with fresh eyes, and the step beyond a limited sense of self. This shift impacts the way we live our lives, conduct our relationships, and manage our businesses. |
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Understanding Sustainable Packaging
Jeff Mendelsohn - CEO, New Leaf Paper (moderator)
Eric Lombardi - Founder, Eco-cycle
Linda Chipperfield- VP Marketing, Green Seal |
| Imagine consumer products made from healthy and safe materials that, at the end of their life, are taken apart and either turned into raw materials for new products or returned to the earth as compost. A dream for some but not all. Learn what is possible and what needs to be considered when developing socially responsible products and packaging strategies. |
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4:30-5:30pm - Breakout Sessions
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Your Body Speaks Your Mind
Ed & Deb Shapiro - Co-Authors of "Your Body speaks Your Mind" |
| In Woody Allen’s movie, Annie Hall, Diane Keaton is leaving him and wants to know why he isn't angry. "I don't get angry," Allen replies, "I grow a tumor instead." How do emotions and psychological states affect you physically? We cry when we are sad or get an upset stomach when we are nervous, but what happens when the body gets ill, diseased, or damaged? Discover how unresolved psychological and emotional issues affect your health, and how they reveal ignored or denied unconscious issues. |
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Sustainable Branding and the Conscious Consumer
Raphael Bemporad - CEO, BBMG
Mitch Baranowski - Principal and Co-founder, BBMG |
| Green. Sustainable. Organic. We know the words, but what do they really mean to consumers? Is being green truly poised to go mainstream? How can socially-responsible businesses build authentic brands for a sustainable future? This session will answer these questions and provide participants with information on emerging consumer trends and actionable tools to improve their work. Topics include four trends shaping the marketplace, which trust labels really matter, and a demographic analysis of the organics consumer. |
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Intelligent Design
Clodagh - Interior Designer |
| Intelligent Design is not just about design it is about the creation of a program that upholds a business or an individual. It creates a home that is a sanctuary and supports living and working through sustainability. Fishing in her tool box for helpful modalities, Clodagh incorporates Biophilia, feng shui, Biogeometry, renewable energy, and chromotherapy to address wellness both of the individual and the planet. Creating design that is sustainable, sexy, sensual, and serene is intelligent. |
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| 5:30-7:00pm - Networking Reception |
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8:00pm - Gaia Film Festival Opening Premiere more info
Location: Boulder Theater |
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| Saturday, June 21st |
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7:30-8:30am - Morning Energizing Exercises
Instructor - Patricia Moreno
Presented by Gaiam |
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9:45 - 10:45am - Penetrating Mainstream Markets with LOHAS Products
Catherine Greener - VP, Consulting, Saatchi & Saatchi
John Barker - President, Barker/DZP |
| The demand for LOHAS products and services is the greater than it has ever been. Transparency and authenticity is being sought by more consumers as these practices are adopted by mainstream. How can companies that are mission driven take advantage of the emerging demand by conventional markets while maintaining their values and former client following? What are challenges when scaling up that may dilute a company's mission? Discover insights from companies that push the envelope with new and innovative LOHAS practices, strategies and products. This panel will share their views on what they see as opportunities for penetrating larger markets with LOHAS products and services. |
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10:45-11:45am - What is Conscious Media?
Simran Sethi - Sustainability Journalist & Professor of Journalism, University of Kansas
Gay Hendricks - Co-Founder, Spiritual Cinema Circle
Ed Begley Jr. - Actor |
| Media is a vehicle to inform and also inspire audiences and comes in many forms - film, television, radio, web and print. If successful, it provokes audiences to apply newly found information to their lives and enthusiastically share with others. There is a growing audience that is looking to be entertained and informed on methods to increase wisdom of well-being, the environment and their community. What is the essence of inspirational and conscious media? What are some of the challenges behind the scenes that actors face with character and media development? What are elements that media needs to consider when delivering their message? These questions and more will be discussed in this lively conversation. |
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| 12:00pm - Closing Remarksx |
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| 2007 LOHAS 11 Program |
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